Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way.
The Basics of Branding for companies small and large
7 Stupid Branding Mistakes Your Business is Making
When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s